🧠🧐 Inside the mind of Laurise McMillian, Content Strategist at Instagram and Meta, Creator and Host
Listen to Episode One and read an exclusive Q+A with Laurise
On set with Laurise McMillian at the ISA GAME Podcast studio.
Some of what you can expect from Episode One:
#1 PRACTICAL CAREER AND SOCIAL MEDIA ADVICE…
#2 HORSE GIRLS AND HOBBIES
#3 LISA FRANK AND OTHER TREND PREDICTIONS
Listen as Laurise and I discuss everything from the importance of the optimistic side of social media and a positive “diet” (instead of stalking your ex or comparing yourself to other people, utilize social media and consume content that benefits you!) and how she wants to use her platform to help small businesses and female entrepreneurs make money.
Then we segway into the word association game, which creates a conversation that would be unlikely to happen any other way—touching on topics like NFTs, learning to adapt in the ever-changing social media landscape, and the marriage of the physical and digital, to at home pottery, horseback riding, and Cheetos.
🎙LISTEN NOW:
📓 Bonus Interview with Laurise McMillian:
What’s your #1 tip for aspiring creators these days?
Be flexible. Be open to new techniques.
What’s your #1 tip for founders and small business folks using Instagram to grow their reach and sell products?
Lean into your founder story. Be the face of your brand!
What’s the biggest mistake you see people making with their content strategy?
Overthinking tiktok and reels. Think about what you would post on snapchat or IG stories. That imperfect content is going to excel as a tiktok or reel.
What’s your favorite show and why?
Girlfriends. I think their fabulousness influenced me to be the smart baddie I am today.
Is there a design tool, app, site or software you're excited about right now?
Spark AR. I'm learning to make instagram filters. I want to make some AR jewelry and makeup looks.
Who or what needs a reality check right now?
People who continue to give Kanye West a platform.
Advice for someone applying for a job at meta:
This company is full of people with all types of backgrounds. Look at me— I'm a first gen college graduate. And I went to community college.
Who is a graphic designer who inspires you that you follow?
Brittany Antoinette of the @TheIdeaGirl.co
A message for your fellow #horsegirls out there:
Three fall/winter shopping picks (include links):
A “just for me” photo that you never posted:
Three things on your holiday wish list:
The earliest design work you ever made:
Not the earliest, but in 2016 I made these Fan Art posters for my internship bosses at MTV before I left to go back to school lmao.
Name: Laurise McMillian.
Pronouns: She, Her Her Her Her Her.
Where can people find you online: @lauriseirl on all platforms.
#1 thing you want to promote: Follow me on ze tiktok @lauriseirl.
✨ ISA VIBE:
This was great! Super informative and fun to listen to.